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About the studio

Ghent · est. 2025

A small studio, a long story.

SevenTales is built by a three-person studio in Ghent. We turn real places into stories guests can play. This page is the record of who we are and why we build it.

Every place has one story worth telling, and every guest deserves to hear it their way.
The working thesis

A letter from the founders

When we started SevenTales in 2025, it began with a simple observation: the places we love most still tell their stories the way they did thirty years ago.

We kept seeing it. Museums with astonishing collections and forgettable audio tours. Parks where the best stories hang laminated on a pole. Families splitting up because the tour fits the parents but not the children. And the people who know these places best had no accessible way to build something better.

We knew there had to be a better way: one story per place, built together with the people who know it, playable from a QR code in the browser, and retold for every guest who shows up, in their language, at their level.

We build this out of Ghent as OpStudio, with the support of Start it @KBC, the largest startup accelerator in Belgium. The program gave the idea room to grow up, and a community that took it seriously before we had much to show.

Yours,

Sebastien & Roy

Founders, SevenTales

The Start it @KBC cohort celebrating
Start it @KBC2026 cohort, Ghent

What we believe

  1. 01

    Creator first

    The people who know a place best should be able to build its story. We give them honest tools, fair terms, and reporting that tells the truth.

  2. 02

    One story, every guest

    A story should meet its guest: children, experts, easy language, other languages. Retelling is a first-class feature, not an afterthought.

  3. 03

    Privacy by default

    Guests play without an account, data stays in the EU, and we collect the little we need to run the story. GDPR is our starting point, not a checkbox.

  4. 04

    Culture, kept alive in play

    Museums, towns and heritage sites carry stories worth keeping. We help those stories survive by making them worth walking.

The people

Three of us, no ladder
Sebastien De Couvreur

Founder & CEO

Sebastien De Couvreur

Talks to the places, walks the trails, and keeps every story honest about its guests.

LinkedIn
Roy Heerkens

Co-founder & CTO

Roy Heerkens

Builds the Studio and the Player, the technical ground everything else stands on.

LinkedIn
Maria Andrea Cosma

Head of Content & Community

Maria Andrea Cosma

Connects creators and guests through the stories between them.

LinkedIn

Write to us

If any of this sounds like your kind of thing,

careers@seventales.eu

We are not actively hiring right now, but we are always open to meeting people who care about places, stories and the guests who walk them.

Or use the general form

SevenTales — About