Step 1
Choose one flagship activity
Pick a real place, audience and measurable outcome: families outdoors, rainy-day guests, exhibit visitors, or a seasonal trail.
MVP pilot offer
Launch one guest activity with us.
For the first pilots, the strongest offer is co-creation: we build the activity together, the client reviews it in Studio, guests start by QR code, and we decide whether to make it free or paid.
Process
A pilot should be easy to say yes to.
The first conversation should not ask a client to buy a whole platform. It should ask them to launch one excellent activity with a clear audience and a clear learning goal.
Step 2
Co-create the experience
We shape the story, scene mix and guest flow together, then the client reviews and edits in Studio.
Step 3
Launch by QR code
Guests start from signage, a reception desk, booking email, activity board or staff handout.
Step 4
Measure, learn, and decide
We review starts, completion signals, payment results and guest feedback before expanding.
Commercial shape
Build for revenue share, but keep launch flexible.
The product should be ready for paid activities. In the actual pilot conversation we can still decide to set the price to zero if that reduces friction.
Price can be zero
For the first conversation we can launch a free activity and use the pilot to prove guest value.
Or charge for the activity
If the partner wants to sell it, we can connect the paid flow and agree a revenue-share model.
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Full client branding can become part of the commercial model later without blocking the MVP.
Good first pilot
One location, one audience, one measurable guest experience.
For Center Parcs, that could be a family-friendly forest activity or a rainy-day indoor quest. For a museum, it could be one exhibit route with several audience tellings.